This is the information gathering phase for your design. I research and ask questions about your clientele and their pain points. I then go on to brainstorm, research and sketch. From this inspirational I formulate an plan. You will be presented with a site map which categorizes ad organizes the structure of your web pages. After the site map phase is complete I will develop wireframes of key pages. These wireframes establish the hierarchy of information and what type of content and interactive features will appear on your site. Visual elements are then collected and a mood board or style tile will be shared and discussed. These initial drafts are based on what will be the most effective for your goals.
Information architecture, concept sketches and layout establish the hierarchy of information, general content and art direction of your design or illustration.